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Corporate philosophy: Heiner and rivers are full of tolerance.
Enterprise purpose: only imperfect products; no uncritical customers.
Corporate Vision: Determined to create a brand that belongs to the company and aspire to become an outstanding leader.
Enterprise development strategy: develop with innovation and develop new products and new markets.
Corporate values: customer first, teamwork, honesty and trustworthiness.
Corporate style: peace, low-key, not publicity; fair, just, and development.
Entrepreneurial spirit: unity, dedication, hard work, and enterprising.
Business philosophy: Customers are the foundation of enterprise development and reputation is the life of the company.
The management philosophy of the company: continuous improvement, never ending.
The concept of enterprise development: people-oriented, morality, benefit sharing, and excellence.