Corporate philosophy: Heiner and rivers are full of tolerance. Enterprise purpose: only imperfect products; no uncritical customers. Corporate Vision: Determined to create a brand that belongs to the company and aspire to become an outstanding leader. Enterprise development strategy: develop with innovation and develop new products and new markets. Corporate values: customer first, teamwork, honesty and trustworthiness. Corporate style: peace, low-key, not publicity; fair, just, and development. Entrepreneurial spirit: unity, dedication, hard work, and enterprising. Business philosophy: Customers are the foundation of enterprise development and reputation is the life of the company. The management philosophy of the company: continuous improvement, never ending. The concept of enterprise development: people-oriented, morality, benefit sharing, and excellence.